| Mini Coopers Are Cool |
| Facts and Figures on Mini Coopers |
The 2008 Mini Cooper Clubman was introduced to compete in the coupe market. The Clubman is a member of a series of four trim levels for the Cooper which include Clubman, S Clubman, and Base. The three-door car with its front-wheel drive is positioned to aggressively fill this niche for Mini. There is strong competition from vehicles from Kia.
A high point in the coupe market is the Mini Cooper. In 2006 Mini rolled out an upgraded version of the Cooper with two versions: S and Base. Sales for the Cooper, especially the Cooper Base, were brisk during 2006 and 2007. The improved reliability and the updated styling were responsible for the increased interest.
Buyers of the Mini Cooper are aware of the reputation of the car they are purchasing. The Cooper has been one of the premier vehicles of the Mini line for years. It is considered an institution of a car and the 2008 model is no exception. The Mini Cooper falls into the convertible for the family category. People who purchase the Cooper have been doing so for the last few generations in a family. It is a constant that only gets better with age.
A high point in the coupe market is the Mini Cooper. In 2009 Mini rolled out an upgraded version of the Cooper with six versions: Base, Clubman, S, S Clubman, John Cooper Works, and John Cooper Works Clubman. Sales for the Cooper, especially the Cooper S Clubman, were brisk during 2009 and 2010. The improved reliability and the updated styling were responsible for the increased interest.